14 October 2014


Use of the Logo

Use of the logo must adhere to the Logo Guidelines on correct application. Below are the Logo Guidelines for the use of the ASEM logo, and suggested applications in various formats.

ASEM Logo Guidelines

Suggested Applications

ASEM partners are given the rights to use the ASEM logo for official ASEM meetings, ASEM initiatives and other activites for ASEM that are approved or commonly recognised by all ASEM partners. The only permanently established institution of ASEM, the Asia-Europe Foundation (ASEF) is also given the rights to use the logo in its activities. ASEF also currently retains the copyright of the ASEM logo on behalf of the ASEM partners.

Requests for permission to use and reproduce the ASEM logo and to obtain the high-resolution, print-ready versions can be directed to the Administrator of the ASEM InfoBoard:

Administrator, ASEM InfoBoard
+65 6874 9742


ASEM Logo's Significance

The ASEM logo expresses the idea of interaction between Asia and Europe through the intertwined forms of an Asian brush-stroke and a simplified Roman letter "E". These also combine to form the letters "A" and "E", symbolising Asia and Europe.

The logo represents two different yet intertwined cultures of East and West seeking ways to come together to interact. The colours of the logo, red and blue, represent Asia and Europe respectively.


History of the ASEM Logo

In order to have a permanent logo for the Asia-Europe Meeting (ASEM), the Asia-Europe Foundation (ASEF) was commissioned by ASEM Senior Officials to hold an ASEM Logo Competition throughout 2001-2002.

Over 300 entries were received and the top 3 entries, selected by a panel of design experts, were presented to the ASEM Senior Officials' Meeting (ASEM SOM) in 2003.

The final logo was selected and revealed during the 5th ASEM Foreign Ministers' Meeting (ASEM FMM5) in July 2003 in Bali, Indonesia.